Corporate Meeting and Event Planning Statistics
Companies dedicate an average of 21% of their entire marketing and communications budgets to event marketing.
Approximately 51% of companies spend up to 15% of their total marketing budget on event marketing.
About 49% of companies spend over 15%, with 18% spending over 25% of their other marketing budget on event marketing.
Key Meeting Success Factors of Senior Managers
- Clear sense of organizational priorities.
- Concrete action plans.
- Improved interaction.
- Important messages are remembered.
- Greater productivity from learning.
- Improved motivation and inspiration.
- Greater commitment to the organization.
Key Meeting Success Factors of Attendees
- Well-prepared speakers.
- Agenda covered and adhered to.
- Handouts/programs were supplied.
- Attendees from appropriate departments came.
- Speakers were engaging.
91% of all executives consider the importance of event marketing to be either constant or increasing.
|