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Corporate Meeting and Event Planning Statistics

Companies dedicate an average of 21% of their entire marketing and communications budgets to event marketing.

Approximately 51% of companies spend up to 15% of their total marketing budget on event marketing.

About 49% of companies spend over 15%, with 18% spending over 25% of their other marketing budget on event marketing.

Key Meeting Success Factors of Senior Managers

  1. Clear sense of organizational priorities.
  2. Concrete action plans.
  3. Improved interaction.
  4. Important messages are remembered.
  5. Greater productivity from learning.
  6. Improved motivation and inspiration.
  7. Greater commitment to the organization.

Key Meeting Success Factors of Attendees

  1. Well-prepared speakers.
  2. Agenda covered and adhered to.
  3. Handouts/programs were supplied.
  4. Attendees from appropriate departments came.
  5. Speakers were engaging.

91% of all executives consider the importance of event marketing to be either constant or increasing.


 

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